When my son was small, we read Room on the Broom by Julia Donaldson on repeat. It stuck with me — not just because of the catchy rhymes — but because of the message: there’s room for everyone.
In the book, a kind-hearted witch made space on her broom for a motley crew of animals, and somehow, it worked. Everyone had a spot, everyone added something. And the broom flew just fine.
That’s how I feel about the public relations industry. There is enough work for everyone. Enough brands, enough campaigns, enough briefs. The market isn’t oversaturated, it’s just discerning. If you’re doing good work — the kind that’s thoughtful, strategic, inclusive and well-written — you’ll stand out. Full stop.
How do I know? Because I’ve seen it from the other side too. Stepping into the editor’s seat for a hospitality platform has been eye-opening — not just in what I’ve learnt from others, but in how it’s sharpened my own work. Quality rises above the noise. The best voices—those with clarity, originality, and purpose—will always have an audience.
Raise the bar – it’s not hard
Let me tell you: the bar is low. Like, “trip-over-it” low. Editors don’t have time for nonsense.
Don’t make them hunt you down for high-res images. Don’t send a 10MB PDF and then act shocked when they ask for a Word doc. And those justified columns you’ve spent hours perfecting? They’re a formatting nightmare when uploading online.
Do better. Respect the process and don’t be someone who stalls progress with unnecessary hurdles, or an inability to adapt. Keep it simple, keep it smart, and keep things moving.
Most PR content that lands in my inbox is fluffy, over-promotional, and far too messy. A paragraph in and I’m already scrolling for the exit.
It’s as if the basics — relevance, clarity, brevity — have flown clean off the broomstick, replaced by buzzwords and empty grandeur. But here’s the thing: no one has time for that. If you want attention, make it worth keeping.
Here’s the thing: you don’t have to reinvent the wheel to be great at PR. You just have to do the basics well.
Pitch stories, not sales ‘decks’ – yeah, we see you, jargon. Keep it tight. Know your audience. Be human.
That alone will make you look like a rockstar right now.
Own your space, own your style.
Yes, competition exists. Yes, everyone wants a seat at the table. But in any industry, obsessing over your competitors will only dilute your own voice.
Your originality — your tone, your style, your weird and wonderful way of doing things — that’s your edge. Don’t copy. Don’t chase. Just do the work and do it well.
And if you need a reminder: there’s room on the broom for all sorts.
Wonderful.